I led production design for Corona's summer campaign, a full system of corrugate and PERM displays built for retail at national scale. The work meant turning creative concepts into print ready structures that held up across formats, store types, and shelf conditions, without losing the campaign's energy.

That required working closely with four teams. I partnered with creative to preserve design intent through dieline constraints, with account to keep client expectations grounded in production reality, with retouchers to hit print specs across dozens of SKUs, and with print vendors to solve substrate, structural, and color challenges at volume.