Brand design
WeatherTech is one of those rare brands that earns its place in the everyday lives of its customers, not through flashy promises, but through product that delivers. Working within that brand means holding that standard in every touchpoint, every campaign, every asset.My work at WeatherTech spanned the full breadth of the brand ecosystem. Collaborating across marketing, product, and retail teams, I contributed to the evolution of a visual language that's as durable as the products it represents, moving fluidly between digital and physical, seasonal and evergreen, functional and aspirational. From packaging to paid media, email to in-store, the work demanded consistency without complacency. That tension — staying true to a trusted brand while pushing it forward — is where the most interesting design lives.Assorted Brand Tactics
Assorted Print Advertisements
Winter Focused E-mail
Summer Focused Print Advertisement
Brand Instagram Post
Autumn Focused E-mail
Product Packaging Redesign
Summer and Winter Seasonal Campaigns
Summer
Summer doesn't ask permission. It shows up loud, pulls you out the door, and dares you to keep up. Go Boldly was built for the millennial audience that grew up in the back seat of a road trip and never quite stopped chasing that feeling.The campaign taps into the nostalgia of long drives and open windows, of gravel lots and lake days, and positions WeatherTech as the gear that goes with you. Bold typography, sun-drenched visuals, and messaging that speaks to doing more and going further. This wasn't a product campaign. It was an invitation.Winter
Winter is relentless. It seeps into floor mats, coats the cargo, and turns every commute into a mess. Tame the Winter speaks directly to the guy who's done fighting it — and ready to own it instead.Targeted at a middle-aged male audience, the campaign leans into the cold, grey reality of the season and flips the script. Snow, slush, and grime meet their match. The creative is raw and direct — heavy contrast, no-nonsense language, and product front and center. WeatherTech doesn't soften winter. It just makes sure you're ready for it.