Creative Ideation & Execution

I was part of the creative ideation team for Pacifico's partnership with The Snow League. Working alongside creative leadership, account leadership, and fellow creatives, I helped explore approaches that brought together Pacifico's adventurous spirit with the energy of the sponsorship.

My own concept wasn't the one selected, but the process was never just about landing my idea. I contributed new directions, pushed on other perspectives, and helped sharpen the ideas that ultimately moved forward. Once the final approach was chosen, I took the lead on production, building out the final layouts and production files distributed across on premise and off premise placements.

The partnership landed exactly as intended, giving Pacifico a strong, visible presence everywhere The Snow League showed up.