PRIMARY LOGO MARK
Seven Thirteen is a lawn and garden sales and marketing company. The font Lato is a clean, classic font. The Lato style gives this logo an elegance, and brings it back to a time when marketing was strong. The tree is a callback to nature itself, tying in what the company represents and sells.
SECONDARY LOGO MARKS
The secondary logo marks are variations for application. More elements of nature are pulled into these variations with a minimalist feel. The monochromatic green was again, a reference to nature and the basis of the company. The color scheme keeps the logo simple and allows the product and service to do the talking.