Scott Bostrom Designs
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WeatherTech

Various projects as Graphic Designer at WeatherTech.

Working alongside a talented team of designers, writers, account managers, and photographers, our projects touched on everything from brand positioning, emails, packaging, UI elements, sales team support, social media, secondary web pages, and just about everything else under the sun.

Copywriter: Jennifer White
Photographer: In house team

 

Instagram post utilizing macro photography of the product. This approach ties the product directly with the sports-car, illustrating the point of view of seamless integration to the physical vehicle and luxury lifestyle.

Assorted print publication advertisements

Packaging design for a rooftop cargo carrier. By utilizing every side of the package, it is easily identifiable on the shelves however it is placed. Photography was directed to show the capacity, versatility, and features of the product. The layout is easy to read and understand the product, while still being eye catching to help it stand out on the shelves among competition.

Father’s Day Landing page created using a gift guide template. The integration of “dad humor” speaks to the humanity of the purchaser, while the layout utilizes UX best practices to drive conversions.

 

Vector animation created to show the sustainability of the company.

Animation using photography & vector elements to highlight product use benefits.

 

Seasonal Campaign Stylescape - Summer

Targeting the millennial generation, this campaign focuses on the nostalgia of road trips, and helps the audience tap into positive memories through a warm color palette, polaroid motifs, and golden hour photography.

 

Style guide for the summer campaign. Focusing on bright colors and golden hour photography, I tried to encapsulate the feeling of summer and ensure it's executed consistently across all deliverables.

Execution of summer style guide in a BMW specific print publication.

 

Seasonal Campaign Stylescape - Winter

Focusing on an older made audience, this winter campaign speaks to the hardships of the cold winter months. Utilizing cool tones, a gritty photo perspective and a contrasting light leaks, I was able to achieve a winter look thats speaks to the prospective customers needs.

 

Tame The Winter style guide utilizes cool colors with contrasting company colors, grain texture on lifestyle photography, and warm light leaks. This approach allows work to have the same winter time conquering messaging across the board.

Execution of winter style guide in a truck enthusiast email.