TARGET CUSTOMER
PROPOSED CARBONATED ENERGY DRINK FOR GATORADE
TARGET CUSTOMER
The hard-working farmer. Waking up with the sun putting their heart and soul into their work until dusk.
Can design that captures relatability to the target customer. Using bold colors, strong type, and heavy marks the design is able to fit in with the farmers daily life.
Instagram showing the power and energy of the brand.
Billboard utilizing energetic language and colors that speaks to the target customer.
In store comparison to major brands shows how the can art will stand out and be recognized by customers.